Joseph Launches Inaugural Bag Collection

JOSEPH launched its inaugural bag collection this morning during breakfast at Selfridges, where it will be sold exclusively until June.

Designed in collaboration with accessories guru Katie Hillier, it comprises eight styles which combine Hillier's talent for versatility and technical know-how with Joseph's signature pared-back aesthetic - while Mongolian shearling straps and zebra and python panels all inject a fashion-forward verve.

"Our starting point was the play of contrasts that is inherent to the Joseph DNA: black and white; masculine with feminine; hard with soft; constructed with relaxed," Louise Trotter, the brand's creative director, told us. "With our clothes we try to reduce details to the minimum and our challenge was to try and recreate that with the bags. We removed classic stitching and worked on bonded techniques so that they could be as simple as possible."

"Hillier is a master of bags and we really used her expertise in building a bag that not only looks great, but will last."

Shop the collection now in store, or online at www.selfridges.com.